"Giving to others is the tenet which drives humanity to spiritual growth. Commerce and business have been slow to learn that giving to others is the sweet way to financial success. I am happy to see a book like yours taking the lead."
 
    -Les Brown, internationally acclaimed motivational speaker

No matter what your business, whether you're an accountant or a real estate broker, a doctor or a financial advisor, whether you're running an event for a local charity or helping your kids sell chocolate bars for their Little League team - success is all about relationships.

Jason Hartman is a well-known authority in the fields of relationship marketing and personal branding. He shows how you can improve the quality of your life and achieve a high level of success in your career or business in his new book, "Become The Brand of Choice: Make Your Name a Powerful Brand...and Earn Millions."

According to Hartman, a self-made millionaire, entrepreneur, author and speaker, taking the time to build relationships rather than perpetually chasing new leads will help you create more success, more money, and a lot more fun in your life than you ever thought possible. "Celebrities and the titans of corporate America have long utilized the techniques for creating a high profile and becoming the brand people choose when they need a product or service," says Hartman. "Think of Madonna, Donald Trump, Michael Jordan, Xerox, Coke, and Nike. It isn't by accident that these people and products became household names. If you want to compete successfully in today's crowded marketplace, you need to be creative." Become the Brand of Choice is filled with step-by-step techniques to help you do that.


"Become the Brand of Choice" will teach you to:

• Achieve notoriety in your profession and community.
• Eliminate the stress and uncertainty of "roller coaster" income.
• Convert your customers into super-salespeople for your business.
• Profit from the most neglected source of loyal customers.
• Use the media to obtain free publicity to build your image.
• Become a more successful employee within your company.
• Work reasonable hours and spend more time with your family and friends.
• Establish "loyalty programs" and have customers for life.
• Increase your profit in a fraction of the time by changing one focus.
• Use "power networking" to vastly expand your sphere of influence.
• Have customers chase you, your product or service rather than the other way around.
  

"Become the Brand of Choice: Make Your Name a Powerful Brand...and Earn Millions!" is filled from cover to cover with proven strategies and practical advice to help you stand out from the crowd and develop your personal and professional life to achieve greater wealth and happiness than you ever thought possible! Become the Brand of Choice is for anyone who has a career or interacts with other people.... and that's all of us!

Become the Brand of Choice: Make Your Name A Powerful Brand...and Earn Millions! By Jason Hartman The Hartman Media Company Price: $19.95 ($30.95 in Canada) Publication date: 2002 (3rd Ed.) ISBN 0-9701858-0-4 To order: 1-800-431-1579 or Order Online at Amazon.com Order Now